I'm in Houston and believe it or not, with ~4 million people there are only about 10-15 large retailers that are our source for ammo, locally. Academy, Cabelas and that's about it. It is well known that the scummy ammo resellers are lined up every day before the store opens to clean out whatever they get. limits of 3 boxes most calibers.
You can tell what Academy received that morning by the postings on the local guntrader / armslists. It's terrible. And watching these guys post a $12 box of WWB 9mm for $30 just makes me angry.
All of the national retailers are out of stock and of the 5-6 I selected 'notify me when in stock', I have not received any such notifications since May. So yes it is real, it's not getting any better. Probably not a bad idea to buy the crappy steel cased 9mm and 7.62x39 when you can find it and yeah, have guns in that caliber. And always save your brass.