I also enjoy reloading as sort of a separate but related hobby to shooting. I can’t go to the range everyday, so reloading is something gun-related I can do at my home.I enjoy reloading so not a hard decision for me. I also like consistency. I don't have the budget or space to buy pallets at a time of ammo I like. When you reload, you control the powder, primer and projectiles. Most projectiles have an exposed lead base. Unless marked on the packaging you don't know unless you pull the bullet. If you reload, you can look at it and know exactly what you have.
You can save money, depending on what you shoot, how much you shoot, and how you value your time, but that probably isn’t the best justification unless you shoot a lot of something that’s a bit less common. For example, I used to shoot lots of big-bore revolvers, and probably saved around $30 per box of 50. On one hand, you can pay off equipment pretty quick saving $30/box and shooting several boxes per range trip. On the other hand, I probably would not have shot so many boxes per trip if I was paying retail. So did I really save money? I don’t know.